After months of speculation, Asian Football Confederation president Mohammed Bin Hammam has announced his candidacy for FIFA's top job. Running on a platform that includes nominal promises to increase transparency, Bin Hammam claims public opinion helped shape his manifesto.
"The view that FIFA is not transparent... it hurts, you know? (To rectify that) change the administration, give more votes for the confederations, to listen to other stakeholders, debate and listen."