First, a quick review, then some new information:
Telemundo will simulcast the USA-Mexico World Cup qualifier on August 12th in Spanish and English, with the English-language version to be broadcast on little-known mun2.
By holding on to the English-language rights and shifting that broadcast to mun2, Telemundo is leveraging the rising interest in soccer to drive viewers to that channel. While it makes sense as a business move, it's maddening to those of us that don't have access to the lesser-known channel.
Apparently, there's another option.
Although it doesn't forgive NBC Universal for not putting the game on a channel with wider distribution (i.e., basic cable), Telemundo will have a Secondary Audio Progam in English.
President of Telemundo, Don Browne, says as much in a recent interview with TV Week (that I apparently missed and which also mentions the petition effort). I've also been told that Telemundo will be announcing the SAP option in an upcoming press release, as well as revealing the English-language announcers for the game.
While this alleviates one of my concerns, namely that the game's reach in English would be limited to those that receive/pay for mun2, there are still plenty of people out there without Telemundo. For those people, English-speakers whose television lineup consists of numerous other NBC Universal outlets, the location of the broadcast is still an issue.
If this news doesn't sate you, please continue to spread the word on the petition and email NBC Universal's executives.
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